Amazon is a leading global e-commerce company headquartered in Seattle, Washington, USA. The company was founded by Jeff Bezos in 1994 and was originally called Cadabra Inc. and changed its name to Amazon.com in 1995. Amazon initially operated as an online bookstore, but over time, its business scope quickly expanded to other areas, including electronics, clothing, housewares, toys, food, health products, and more.
Amazon owes its success to its innovative business model and strong technology base. The company has attracted a large number of loyal customers by offering a wide selection of goods, convenient logistics services, and Prime membership services. In addition, Amazon has also ventured into cloud computing services (AWS), digital streaming services such as Prime Video and Audible, and artificial intelligence.
Amazon’s business model includes self-operated and third-party seller platforms that optimize logistics efficiency and reduce operating costs through FBA (Amazon Logistics) services. This model not only improves customer satisfaction, but also enhances the attractiveness and competitiveness of the platform. Amazon has multiple fulfillment centers worldwide and further expands its market reach by allowing customers to shop from websites in other countries through Amazon Global services.




