JD.com

JD.com (formerly 360buy) is one of China’s two largest B2C (business-to-consumer) online retailers, alongside Alibaba’s Tmall.

Its key characteristics are:

• Massive Scale: It is a Fortune Global 500 company, offering a huge range of products from electronics and groceries to clothing.

• Focus on Authenticity & Speed: JD is famous for its highly efficient logistics network. It owns its own nationwide warehousing and delivery system, enabling incredibly fast and reliable shipping, often same-day or next-day delivery in major cities.

• Direct Sales Model: Unlike a marketplace where third-party sellers dominate, JD initially built its reputation on selling products directly from its own inventory, which ensures strict quality control and authenticity, especially for electronics.

In short, JD.com is often described as the “Amazon of China” due to its focus on its own logistics, direct sales, and a wide product selection.